Health and fitness is on the rise here in Manila with more and more people hitting the gym and nutrition aisles. Bloggers and other trendsetters are also advocating the healthy lifestyle to their readers and fans. A huge part of this trend is the variety of workouts and fitness routines to help sculpt your ideal body.
And what better way to fuel your workouts than with Gatorade’s newest product, GActive! This sugar-free, flavored, electrolyte water poses the question, what if your water was as active as you?
Well, lucky personalities and bloggers were able to put this to the test during GActive’s official launch at One Canvas, Makati. They were treated to a hybrid workout with top coaches and celebrity fitness buffs like Raymond Gutierrez, Maggie Wilson, and Aubrey Miles, to name a few.
To officially introduce this new innovation among the sports beverages, IMMRSV ASIA had the honor of producing the product reveal video on a panoramic LED Wall.
Although the event was close-knit and had a cozy number of attendees, it was well-attended by celebrities, fitness bloggers, and the media; receiving great coverage and live feeds. We hope that for a powerful launch, we delivered an equally powerful and impactful visual presentation.